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Buying Guide · 2026-06-19

Ocean Freight Deep Dive What Every Importer Needs To Know

Ocean freight is the backbone of Asia to Western trade, but shipping by sea can mean very different costs and timelines depending on how you do it. This is the decision framework without the fluff.

Container vessel fully loaded and under way on open water
Container vessel fully loaded and under way on open water

FCL Versus LCL Is Not A Volume Rule

The textbook answer is that FCL is cheaper per unit and LCL is for smaller shipments. In practice the decision turns on three things: how full your cargo makes a container, how many times it will be handled, and how fast you need it on the water.

Go FCL When

  • Your cargo fills 8–10 CBM or more. At that point paying for a full 20GP container, with roughly 28 CBM of usable space, often beats LCL rates per CBM.
  • You need door-to-door with minimal handling. Fewer touches means lower damage risk.
  • Time-to-port matters. FCL typically books faster and skips consolidation and deconsolidation delays.

Go LCL When

  • Your shipment is under 5 CBM, especially for high-value, low-volume goods.
  • You are testing a new market and do not want an inventory commitment.
  • Consolidation services are strong at both origin and destination.

The hidden LCL trap: most LCL quotes bill by revenue ton — 1 CBM or 1,000 kg, whichever is greater. Cargo of 2 CBM weighing 3,000 kg is billed as 3 CBM-equivalent, not 2. Always check which rate applies before comparing quotes.

Port Pairs That Actually Matter

China To US West Coast

  • Shanghai to Los Angeles or Long Beach — the most frequent sailings, roughly 12–14 days transit.
  • Ningbo to Oakland — a solid alternative for inland US distribution by rail.
  • Shenzhen (Yantian) to Seattle or Tacoma — suited to Pacific Northwest-bound cargo.

China To US East Coast Via Panama

  • Shanghai to Savannah or New York — roughly 25–28 days transit.
  • Yantian to Charleston — popular for Southeast US distribution.

How To Use This When You Quote

Landed cost, not freight rate, is the number your pricing depends on. Two quotes that look identical per CBM can differ by a fifth once revenue-ton billing, consolidation waiting time and destination handling are included. Ask which basis the rate uses, what the transit time assumes, and whether the quote survives a peak-season general rate increase.

Answers

Questions On This Topic

At what volume should I switch from LCL to FCL?

Generally around 8–10 CBM. A 20GP container offers roughly 28 CBM of usable space, so at that volume the full-container rate often beats the per-CBM LCL rate.

What is revenue ton?

A billing basis where 1 CBM or 1,000 kg is charged, whichever is greater. Heavy compact cargo is therefore billed on weight rather than volume.

How long is transit from Shanghai to Los Angeles?

Roughly 12–14 days, on the most frequent sailing route from China to the US West Coast.

How long is transit to the US East Coast?

Roughly 25–28 days from Shanghai to Savannah or New York via Panama.

Apply This To Your Own Shipment

Send the route, volume and incoterm and we will give you a view against current conditions rather than a general rule.